Florida Everblades

For nearly two decades, I led creative and design for the Florida Everblades, bringing the brand to life across seasons, campaigns, and countless fan experiences. Beyond traditional marketing and promotional materials, the work often called for unconventional thinking, bold concepts, and creative solutions that captured the energy and personality of semi-pro hockey. The projects below showcase some of the more unexpected and inventive work from my time working with the team. The scope of work included the following:

• Corporate Sponsorship Packages
• Season Theme & Collateral
• Social Media
• Specialty Night Branding
• Food & Beverage Design Support
• Merchandise Design
• Environmental Signage
• Illustration